Why Sport Management at ¹û¶³Ó°Ôº?
Passionate about sports? Wondering how to turn that passion into a career? Not everyone will make it to the Majors — but the sport industry is far bigger than what happens between the lines, and it needs professionals who understand the business behind the game.
Welcome to Sport Management at ¹û¶³Ó°Ôº, where enthusiasm for sport meets professional preparation. Our program gives students the flexibility, faculty attention, and hands-on experience to build real careers.
A degree in Sport Management prepares you to navigate every side of the modern sport enterprise — marketing, sales, finance, analytics, communication, governance, and facility and event management.
The sport industry is diverse and constantly evolving, shaped by developments like name, image, and likeness (NIL), data analytics, and new media. Whether you see yourself coordinating major events, managing ticket sales and sponsorships, or shaping a brand’s communication strategy, our program builds the applied skills the industry demands.
At ¹û¶³Ó°Ôº, we believe in learning by doing. Coursework built around sales simulations, event-management projects, and real professional deliverables — paired with a robust internship program — means you graduate with more than a transcript. You leave with experience, a portfolio, and a professional network.
A Word About Minors
A minor in Sport Management is possible. Or you could complement your Sport Management major with a minor in another field. Check out the Related Programs list and reach out to a program coordinator for more information.
A minor, which is typically eighteen credit hours, is a grouping of courses in a particular academic field of study designed to provide you with expanded knowledge and competency in an area outside your major.
Program Details
Degree Type
Bachelor of Science
Program Coordinator
Victor A. Martin, MS
What’s Possible With a Degree in Sport Management?
Join us at ¹û¶³Ó°Ôº and turn your passion for sport into a profession. Our program prepares you for a wide range of careers across the industry.
Career options include:
- Athletic Director
- Coach
- Compliance / Governance Officer
- Corporate Partnerships & Sponsorship Manager
- Event Coordinator
- Facilities Manager
- Marketing Coordinator
- Sales / Ticketing Director
- Social Media Manager
- Sport Communications & Media Relations Specialist
- Sports Agent
The Courses You’ll Take
Sport Management majors study the full business of sport, including:
- Sport Marketing
- Sport Sales & Revenue Generation Principles
- Finance of Sport
- Sport Communication
- Legal Aspects of Sport
- Sport Governance & Leadership
- Sport Facility and Event Management
- Sport Management Internship
Good to Know
Students that excel have the opportunity to join Sigma Beta Delta, the Business Honors Society.
Explore Related Programs
Merit Aid Program:
Free Tuition for Qualifying Students
We’re committed to providing access to all! In conjunction with UT Promise, HOPE, the state lottery, and institutional aid, 75% of Tennessee residents qualify to attend ¹û¶³Ó°Ôº for free. In addition, approximately 97% of our students are qualified to receive financial aid.
